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No!!! the Fruit Loop is not named after the cereal by Kellogg's. It's a 35-mile scenic trip through the fruit orchards, small towns, and back roads of the Hood River Valley. Located about 45 minutes east of Portland by way of the Columbia Gorge, and directly south of the town of Hood River, the area is Oregon's largest fruit growing region. Over thirty percent of the nation's winter pears are harvested here, along with a variety of apples, berries, peaches, cherries, and wine